Step 1 · You
Target the right customers
Choose who you want to reach through the marketing channels you already run.
Receipt-verified cashback for FMCG brands
Turn marketing into verified in-store sales.
Target the customers you want, reward a full-price purchase in any retailer, and see who bought, where and why. No retailer integration or shelf-price discount required.
The customer journey
From seeing the offer to buying in store.
One short loop: the customer sees your offer, buys at full price, and uploads the receipt for cashback.
Trusted by FMCG brands and retailers
How it works
Six steps from your marketing channel to a verified purchase.
We build and run the full activation. You choose the audience, offer and channels.
Step 2 · SeeGap
Launch the offer
Use full cashback for a free first product or a partial cashback offer built around your budget.
Step 3 · The customer
They buy in store at full price
The customer buys the product in an eligible retailer. The shelf price stays unchanged.
Step 4 · The customer
They upload their receipt and answer a short survey
SeeGap checks the SKU, retailer, date and price, while capturing campaign-specific customer insight.
Step 5 · SeeGap
We verify and pay the cashback
Only approved claims are paid. Cashback goes directly to the customer.
Step 6 · The brand
You get the proof
See verified purchases, new-to-brand customers, retailer performance, survey insight and channel attribution.
Use cases
What FMCG brands use SeeGap for.
Use receipt-verified cashback wherever you need to drive, measure or learn from retail purchases.
Where can I use this?
Connect every channel to a verified purchase.
Each channel gets its own activation link, so you can compare performance using verified purchases, not just impressions or clicks.
Paid social
Put the offer in front of the exact audience you want to reach on Meta, TikTok or another paid channel.
Influencers and creators
Give every creator a unique link and see who drove genuine retail purchases.
Owned channels
Use your website, email, SMS and organic social to turn an existing audience into verified customers.
OOH
Connect billboards, posters and transit advertising to verified in-store purchases through a QR code or short link.
Sampling activations
Follow the initial sample with an offer that shows who went on to purchase.
Targeted venues and communities
Reach relevant audiences through gyms, colleges and other environments where your target customers already spend time.
Proof
What is already working
Wellness & Supplements
7% sales uplift from a receipt-verified reward
Receipt-verified rewards gave health store shoppers a reason to try True Natural Goodness for the first time, verified at the till.
Food & Beverage
Turning packaging into an always-on engagement channel
An on-pack prompt turned anonymous can buyers into a first-party audience, with real survey and CRM data behind it.
Wellness & Supplements
Connecting with thousands of retail consumers
An always-on, monthly on-pack competition turned ready-meal buyers into a growing first-party audience.
FAQ
Questions brands ask
The short version of how receipt-verified cashback works, and what you get from it.
What is receipt-verified cashback?
You promote a cashback offer through a channel you already run. A shopper buys your product at full price in any shop, uploads the receipt, and gets the cashback once it is verified. You keep the verified purchase, the buyer’s consented data, and a short survey on why they bought.
How is this different from a coupon or a discount?
The reward only exists after a full-price purchase, so shelf price is never cut and margin stays intact. It is funded from your marketing budget, not your trade budget, and it is a full or half-price reward to drive trial rather than a small percentage off.
Which retailers does it work in?
Any retailer you sell in. There is no integration with Tesco, Dunnes, SuperValu or Lidl. Receipts come in from wherever the shopper bought, and we verify them.
How do you know which channel drove the sale?
Every channel gets its own campaign link, so each receipt is tied to the source that drove it. You get a cost per verified purchase by channel, plus a question at upload that captures the channel the buyer says triggered them.
What data do we get, and who owns it?
You own all of it from day one: a verified purchase count, consented first-party records, and survey answers from real buyers, ready for your CRM and your next media plan.
How are receipts verified and is fraud kept out?
AI reads each receipt and confirms the SKU, retailer, date and price, with manual review for edge cases. Sign-ups are phone-verified, duplicate and synthetic claims are flagged, and only verified claims are ever paid.
How does pricing work?
You pay a platform fee plus a fee per verified redemption, so cost is tied to outcomes. You pre-fund a cashback budget, we draw down only as claims are approved, and unused budget is refunded.
How does the SMS retargeting work?
Every buyer who claims opts in and shares their phone number. SeeGap captures those contacts through the platform, ready for SMS retargeting. SMS carries a 96% open rate, making it one of the most direct ways to bring a verified buyer back for a second purchase.
Have a product you want more customers to try?
Book a 20-minute call and see exactly how a receipt-verified campaign would work for your brand, your retailers and your budget.